Traditional Views on Sexuality in India
India has a conservative culture with traditional views on sexuality, premarital sex, and sex toys. According to surveys, most Indians do not approve of premarital sex or sex toys and consider them taboo. However, attitudes are slowly shifting, especially among younger and more affluent Indians.
Changing Cultural Norms
Globalization and exposure to more liberal sexual attitudes have introduced Indians to a range of sexual possibilities beyond traditional norms. Watching English TV shows and movies, traveling abroad, and using dating apps have exposed Indians to more open views of sexuality and relationships.
The Rise of Online Dating and Changing Attitudes
The popularity of dating apps like Tinder and Bumble in India show that attitudes about premarital dating and relationships are evolving, especially for younger and middle-class Indians. According to surveys, Indian youth are more comfortable with premarital sex and open relationships compared to older generations.
Growing Market for Sex Toys in India
As cultural attitudes have shifted, India’s sex toy market has grown substantially. Industry experts estimate the sex toy market in India will reach $236 million by 2024. Sex toys were traditionally only available in seedy shops but now mainstream e-commerce sites like Amazon offer a wide range of products, making them more accessible and acceptable.
Sex Dolls Offer New Opportunities for Sexual Exploration
For some Indians, sex dolls provide a way to privately explore their sexuality without judgment or shame. Basic inflatable dolls are the most affordable, ranging from $50-$200. Higher-end dolls with silicone skin and articulated skeletons that can simulate a human partner cost between $500 to $1500 or more, depending on customization.
Therapeutic and Wellness Benefits of Sex Dolls
Some Indians use sex dolls to relieve stress and improve sexual wellbeing. For singles or those in long-distance relationships, sex dolls can reduce frustration and satisfy needs for sexual and physical intimacy. However, more research is needed on the psychological impacts of long-term sex doll use.
Concerns and Challenges Around Sex Doll Use
While more Indians are open to sex toys, sex dolls remain controversial due their human-like nature. Some feminists argue that the objectification of the female body in sex dolls normalizes unhealthy views of women in society. Moreover, cheaply made dolls can be unsanitary or contain toxic materials. India currently has no regulations on the production or sale of sex dolls, raising questions around consumer safety.
Traditional Views on Sexuality in India
India’s culture is deeply conservative, with strong taboos against premarital sex and open discussions of sexuality. According to one survey, 72% of Indians say sex outside of marriage is immoral. Sex toys and dolls are a controversial subject and largely considered taboo.
The Rise of Online Dating and Changing Attitudes
However, attitudes are slowly shifting in India, especially among younger generations. The rise of online dating and exposure to more liberal sexual attitudes through globalization have contributed to this change. Indians under 35 are notably more open-minded; 61% say “newer generations have different views about sexuality.” This increased openness also extends to sex toys and dolls.
Growing Market for Sex Toys in India
India’s sex toy market has grown rapidly, with sales increasing at a rate of over 40% per year. The ecommerce revolution has made it easier for Indians to buy sex toys anonymously online. Some surveys suggest over half of Indian men and women would consider using sex toys with their partner. This mainstreaming of sex toys is paving the way for greater acceptance of sex dolls.
Sex Dolls Offer New Opportunities for Sexual Experimentation
For Indians looking to explore their sexuality in private, sex dolls provide an appealing option without the risk of judgment or taboo. Dolls come in a variety of styles to suit different fantasies and budgets, from basic inflatable dolls for under $50 to highly realistic silicone dolls for over $5,000 with height adjustment and internal heaters.
Therapeutic and Wellness Benefits of Sex Dolls
Some proponents argue that sex dolls can be used therapeutically to help reduce stress and improve wellbeing for both individuals and couples. Sex dolls provide a novel experience and outlet for fantasy fulfillment.
Sex Dolls Targeted at Indian Men
Sex doll companies are designing dolls with South Asian features to appeal to Indian men. Brands like Doll Sweet and Yanomo have introduced “Indian-made” sex doll models.
Customization for Indian Body Types
These companies allow Indian men to customize the doll’s skin tone, hair color, breast size, etc. to match their preferences for Indian beauty standards. Some market the dolls as “virgin” to appeal to men seeking the experience of “deflowering” their bride on the wedding night.
Promoting Sex Dolls Through Bollywood Celebrities
Some sex doll companies are approaching Bollywood celebrities and influencers to promote their products to mass Indian audiences. For example, Doll Sweet signed a promotional contract with former Bigg Boss contestant Rakhi Sawant. However, such marketing tactics have also drawn criticism for being in poor taste.
Barriers to Marketing Sex Dolls in India
While global sex doll companies seek to benefit from India’s huge population and market potential, they face significant legal and social challenges around marketing in India.
Strict Laws Around Sexual Content
India has strict obscenity laws limiting the sale and promotion of sexually explicit products. Many Indians view sex dolls as a taboo topic, and their sale or marketing can be seen as violating decency laws.
Cultural Stigma Surrounding Sex Dolls
There is a perception of sex dolls as being unsavory, unethical, or even “spoiling” women. Companies have to be very careful to position dolls as “lifelike mannequins” or “work of art” to avoid controversy. Some market dolls as a “harmless novelty product” to circumvent obscenity laws.
Slowly Opening Minds to Sex Dolls
While views around sexuality are evolving in India, sex dolls remain controversial. Companies are taking a gradual approach to increase mainstream acceptance.
Focus on Health and Wellness
Companies market dolls as a way to promote sexual health, stress relief, and openness between partners. They avoid positioning dolls primarily as a means for men’s pleasure. This wellness-focused angle is aimed at overcoming the stigma that dolls are “dirty” or solely for gratification.
Appealing to Female Customers
Key Takeaways
Here is a summary table with key takeaways from the first part of the article:
| Key Takeaways | Summary |
|---|---|
| Traditional views in India consider premarital sex and sex toys as taboo | According to surveys, most Indians do not approve of premarital sex or sex toys and consider them taboo. However, attitudes are slowly shifting. |
| The rise of dating apps and globalization are exposing Indians to more liberal views on sexuality | Watching English TV shows and movies, traveling abroad, and using dating apps have exposed Indians to more open views of sexuality and relationships. |
| India’s sex toy market is growing rapidly due to mainstreaming on e-commerce sites | India’s sex toy market has grown substantially. Industry experts estimate the sex toy market in India will reach $236 million by 2024. |
| For some, sex dolls provide an opportunity for private sexual exploration without shame | Basic inflatable dolls cost $50-$200. Higher-end silicone dolls that simulate human partners cost $500-$1500 or more, depending on customization. |
| While more Indians accept sex toys, sex dolls remain controversial | Some argue sex dolls promote unhealthy views of women. Cheap dolls can be unsanitary or contain toxic materials. India has no regulations on production or sale of sex dolls, raising safety concerns. |
| Sex doll companies are developing “Indian-made” dolls and marketing through celebrities | Companies like Doll Sweet design dolls to match Indian beauty ideals and target Indian male customers. They sign Bollywood celebrities to promote dolls, though this also draws criticism. |
| Strict laws and cultural stigma impede marketing sex dolls in India | India’s obscenity laws limit promotion of sexually explicit products. Many view sex dolls as taboo or spoiling women. Companies market dolls as “lifelike mannequins” or “work of art” to avoid controversy. |
| Companies take a gradual approach to mainstream sex dolls in India | They market dolls for sexual health and wellness rather than primarily for men’s pleasure. Appealing to female customers as well aims to overcome the stigma that dolls are “dirty” or solely for gratification. |
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